Our ambitious goal here is to build Xbox Live into an online entertainment network. The announcement of our deal with Epic Records is a big step in that direction.
We've been in talks with movie studios and record labels, and they know, we've got this great primarily male, 18- to 34-year-old demographic, which is highly sought after for them.
Record labels and movie studios are coming to us and trying to figure out new ways to reach their consumers. They?re coming to us because the 18- to 34-year-old demographic - which is their core demographic - is becoming harder and harder to reach.
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